Real Estate Equities Group, LLC, founded in the 1980’s, is an active buyer of multi-family and commercial real estate as well as a direct private lender.

The organization was founded by principals, Howard Kent and Gregory Van Cleef. Howard and Gregory have been partners and active in the real estate investment and management business for over 40 years.

In 1999, the second generation joined the firm. Adam Kent and Greg Van Cleef now serve as Principals and run day-to-day operations. They are responsible for acquisitions, property management, brokerage and private lending services. In 2008, Mike Van Cleef took an active role in our management and brokerage subsidiary and now serves as our Director of Property Management.

Our property management subsidiary, Real Estate Management Group, LLC currently manages 1,000 residential units and 500,000 square feet of commercial properties for entities in which we are principals as well as unaffiliated third parties. Our current portfolio has a gross asset value in excess of $250 million.

Snowpoint Capital Management, LLC, our private lending affiliate, manages the Snowpoint Capital Income Fund, LLC and Snowpoint Capital REIT, Inc. Snowpoint implements short-term capital solutions for commercial and investment opportunities for those not efficiently served by the traditional debt markets.


  • Howard Kent - Founder

  • Gregory Van Cleef - Founder

    O: 201-308-5322

    Gregory Van Cleef has been active in the real estate investment and management business for over 40 years. He currently serves as a principal and co-founder of Real Estate Equities Group, LLC.

    Previously, he served as a public accountant for Malesardi, Quackenbush & Swift & Company. In 1971, in addition to his accounting responsibilities, he began to manage the real estate portfolio for the partners of the firm and was given sole responsibility for ten apartment communities totaling over 600 units and a 27,000-square-foot office building. At that time, he also formed Aster Development Corporation which built several single-family homes in Bergen and Hunterdon Counties.

    Mr. Van Cleef is a licensed real estate salesperson in New Jersey and is a former member of the Rent Leveling Board of Palisades Park. He received his bachelor of science degree in accounting and business administration in 1969 from Fairleigh Dickinson University.

  • Adam J. Kent - Principal

  • Greg Van Cleef - Principal

  • Mike Van Cleef - Director of Property Management

  • Rosario Flores - Office Administrator

  • Julia Kim - Accounts Receivable/Accounts Payable

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155 North Dean Street Suite 4B

Englewood, NJ 07631